The Procell Difference
Our Brand
Procell is the professional battery of the Duracell Company, which designs batteries and power solutions specifically for the needs of professional devices and industries. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.
Our Products
Procell offers a wide range of high-performing professional batteries, including alkaline, lithium coin, and high-powered lithium solutions.
We understand how critical it is for professional end-users to maximize efficiency and profitability. That’s why we’ve introduced our new and improved* Procell Alkaline batteries—engineered with an advanced formula to deliver even longer-lasting** performance so our end-users can replace less and save more.
Built in the USA with U.S. and global parts, our updated alkaline range is designed to reduce costly replacements, lower labor expenses, and minimize waste—helping businesses operate more efficiently and sustainably.
*vs prior Procell AA, AAA, C, D and 9V batteries
**vs. relevant competition. Results may vary based on devices, usage habits, facility sizes, wages and maintenance schedules.
Our Technology
Procell Alkaline batteries are manufactured using superior cell design* ensuring our highest quality cell construction.
Batteries are tested in order to guarantee highest quality and reliable performance. Environmental testing is also conducted to insure dependable and consistent use.
Procell superior alkaline cell design* enables operation in temperatures from -4°F to 129.2°F.
Design, safety, manufacturing, and qualification follow Procell’s stringent battery standards, which incorporate parts of the ANSI and IEC battery standards.
*vs. prior Procell Alkaline AA, AAA, C and D batteries
Our Customer Focus
Our customers are at the forefront of everything that we do, and their satisfaction is our number one priority. This commitment drives our operational excellence and service quality.
Procell intensively invests in market research and lab testing to master understanding of the growing professional battery market, professional end-users and professional devices. We put this expertise as a service to our customers in order to provide Procell’s best solution for their power needs.
This translates into:
Technical services: our customers benefit from access to our state-of-the-art test laboratories where more than 50 safety and abuse tests are conducted in the development of our products.
Exceptional commercial and marketing support: end-user education materials, technical information, trade show collaboration and after-sale service.
Our People
Procell is supported by a global B2B-dedicated multifunctional team, including R&D, marketing and commercial teams.
Our people have decades of deep technical expertise in the B2B battery category, passion and commitment from the first day.
We are eager to meet and discuss your company’s professional battery needs and related maintenance costs which when reduced, can help improve the profitability of your business. Please contact us.
